Saturday, April 30, 2011

Book "The Science of Getting Rich"

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The Science of Getting Rich is a book written by the New Thought Movement writer Wallace D. Wattles; it was published in 1910 by the Elizabeth Towne Company. The book is still in print after 100 years. It was a major inspiration for Rhonda Byrne's bestselling book and film The Secret (2006 film). According to USA Today, the text is "divided into 17 short, straight-to-the-point chapters that explain how to overcome mental barriers, and how creation, not competition, is the hidden key to wealth attraction."

The Science of Getting Rich is based upon what Wattles called "the Certain Way of Thinking." According to Mitch Horowitz, the editor-in-chief of the Jeremy Tarcher imprint of Penguin Books, which reprinted The Science of Getting Rich in 2007, Wattles's "Certain Way" descended from the "mental healing movement" that had started earlier with Phineas P. Quimby in the mid-19th century. As Horowitz explained to a reporter from the Washington Post, after experiencing relief from physical symptoms of discomfort or illness through Quimby's mental strategies, people began to wonder, "If my state of mind seems to have a positive influence over how I feel physically, what other things can it do? Can it lead to prosperity? Can it lead to happiness in my home? Can it lead to finding love and romance?" One result of such questioning was Wattles's application of Quimbian "mental healing" strategies to financial as well as physiological situations.

Wattles, who had formerly been a Methodist, ran for office as a Socialist candidate in Indiana in 1916. He included the word science in the title, reflecting a secular approach to New Thought as he wrote about business prosperity, mind training, and success in the material world. The mental technique that he called "thinking in the Certain Way," was intended to establish a state of positivity and self-affirmation. According to Horowitz, mental healing and positive thinking theories for prosperity were joined by late 19th century trends such as Transcendentalism and a belief in the power of science and that "All these currents came together, and this philosophy that we call 'New Thought,' was born out of them. It's as American as an old-growth forest."

The contents, with chapter titles like "How to Use the Will" and "Further Use of the Will" advance Wattles's concept of the "Certain Way."; similar keywords about will power, mastery, and success are found in the writings of contemporary early 20th century authors Charles F. Haanel (The Master Key System), the Methodist minister Frank Channing Haddock (Power of Will, Power for Success, Mastery of Self for Wealth Power Success), and Elizabeth Towne (How to Grow Success). Towne published other books and magazine articles by Wattles: The Science of Getting Rich (1910) is a companion volume to the author's book on health from a New Thought perspective, The Science of Being Well (1910) and his personal self-help book The Science of Being Great (1911). All three were originally issued in matching bindings.

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